Creative Conversation

AI design tools are fast and cheap, but we learned the hard way they can trap your brand. Here's what we recommend, and who it's actually right for.

Over the years, I’ve paid close attention to what my clients actually need, not just what they ask for. Here is what I’ve found, and what drove me to start recommending a fractional marketing approach for most of my clients:…

For a lot of marketers, consulting looks like freedom: no office politics, no annual reviews, no one to answer to. After 18 years as a consultant, I can tell you that’s not quite the reality. Consulting can be incredibly rewarding,…

As I’ve worked with my clients over the years, I’ve noticed a lot of them are facing similar challenges. They need to better engage their audience and tell their story, but hiring a traditional agency feels like turning on a…

At Healy Marketing Group, we help companies create messaging that stands out. When we approach a messaging framework project, our process is simple but effective. Step 1: Understanding the Current Message First, we take a fresh look at what the…

Over the years, Healy Marketing Group has learned a lot about creative services. If you’re a graphic artist just starting out, know that the beginning can be tough—but once you have a portfolio to showcase, don’t be afraid to experiment.…

Let’s be real—your customers adore case studies! They’re like the secret sauce that shows how your product can solve real problems. But here’s the catch: creating these gems can be quite the challenge. In the ever-changing world of go-to-market (GTM)…

I decided I needed a new headshot so I thought I’d give one of the AI headshot companies a go….sooooo the results were not quite what I was expecting.  Everyone knows the importance of a headshot, its a personal brand emblem, conveying…

In today’s ever-changing economy marketers are under pressure to keep costs down. The success of marketing efforts isn’t solely determined by the size of the budget. Instead, it’s about leveraging quality content, targeted distribution channels, integrated campaigns, and data-driven decisions…

The new Performance Max ad type can be very confusing- so we made a cheatsheet. Performance Max is a new Google Ads campaign type that puts your goals front and center. Set your objectives (sales, leads, etc.), and Performance Max…