Fractional Marketing Services
Clear strategy and as-needed marketing services at a fraction of the cost.
How does fractional marketing work?
Fractional marketing means full-service marketing experts are embedded part-time within your team to quickly spin up what you need. We are your marketing department in a box, enabling you to only spend on what your business requires at that moment.
Assemble the exact team you need
One month you need web design and deck templates, while the next month you need SEO services and video. With a fractional marketing team, you have access to the exact skilled experts you need at a given time.
Align all activities with overarching strategy
A fractional marketing agency works in alignment with your total strategy, not project-by-project. No need to coordinate with half a dozen different agencies, all with their own retainers.
Tell your brand story
With an experienced fractional CMO embedded within your team, you’ll have guidance on how to tell your story in a way that resonates with the target audience, without the overhead associated with a traditional agency.
Fast On-Boarding
While traditional agencies may take months to onboard, we hit the ground running in days.
Clear Strategy
Instead of disparate vendors working on competing projects, everything we do is aligned with a core strategy set by the fractional CMO.
No Outsourcing or White-Labeling
We bring in expertise to your teams as-needed, offering a complete set of marketing services ourselves without contracting outsiders
Start your fractional marketing journey
Fractional Marketing Services: FAQs
What is fractional marketing?
Fractional marketing is the practice of embedding part-time teams within a business to provide marketing services on an as-needed basis, aligned with a clear strategy and clear goals.
What are the advantages of fractional marketing services?
Benefits of fractional marketing include less overhead than a traditional agency, better-coordinated marketing initiatives, and connection with experienced experts and senior marketing leaders who can guide your brand strategy.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who can embed within your team on a part-time basis, offering you the benefits of CMO-level marketing expertise without the overhead of a full-time CMO.
Does HMG require a minimum commitment for fractional marketing services?
HMG doesn’t require a minimum commitment, though we find that 1-3 months is a good length for ensuring we can make a positive impact for your business.
How do we get started with HMG?
Get started by talking to us. We’d love to connect with you and see how we can help. Reach out to us here.